Although revolutionary, Google's data-centric business model is unsustainable, according to George Gilder's "Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy." Gilder criticizes Google's reliance on ad revenue as well as the security flaws that come with data centralization. According to him, the "cryptocosm," a decentralized system based on blockchain technology, is where the future is. He asserts that this new architecture will empower people and promote a more just online economy by providing improved security, privacy, and control over personal data. The book predicts a move away from centralized power structures towards a more distributed and secure digital landscape by fusing philosophical arguments with technological analysis.
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